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Senne Weiss

Senne is the founder of Rankup Digital, an SEO agency that helps businesses increase their online visibility and achieve their goals. Four years ago, he started working with SEO after noticing that many companies had beautiful websites but were often hard to find online. It was this challenge—improving online discoverability for businesses—that inspired him to dive deep into search engine optimization.

With a degree in Digital Design and a passion for web development, Senne has been building and optimizing websites since he was 15. This experience laid the foundation for his in-depth understanding of how technology and content work together to improve a company’s online visibility.

His company, Rankup Digital, has worked with several prominent clients such as Robbe Industries, PHIL, and Archipool, delivering impressive results that are clearly visible in the case studies. Whether it’s technical SEO, content optimization, or link building, Senne and his team always aim to find the right strategy for each project based on the client's specific needs.

Senne doesn’t believe in a one-size-fits-all approach to SEO, but in a flexible strategy tailored to the client’s goals and circumstances. It is this hands-on, results-oriented approach that sets him apart in the ever-changing world of SEO.

What Drives Senne

Outside of SEO and the bus, Senne is a passionate entrepreneur always looking for ways to innovate and further improve his field. In his free time, he enjoys the simple things—spending time with friends and family and exploring new technologies that can enhance SEO, like AI.

Senne strongly believes in the power of networking and collaboration. He encourages others to actively engage in SEO communities and attend events like Brighton SEO, where he is often found exchanging ideas and discovering new trends.

Senne’s SEO Tip:

"Want to start with SEO? Begin with your own project! It’s the best way to learn. And don’t forget: SEO isn’t just about technology—it’s also about understanding your audience and creating valuable content that helps them."

Afbeelding project

March 26th, 2025

How to Make SEO Stress-Free for Your Business

SEO giving you a migraine? You’re not alone, most business owners in Flanders and Germany feel the same. At Rankup Digital, we get it: you want your website to work without wrestling tech nightmares. Good news? SEO doesn’t have to be a grind. This guide strips it down to simple, stress-free steps that get results. Whether you’re a café in Bruges or a shop in Berlin, we’ll show you how to boost your site without losing sleep.

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Afbeelding project

March 21st, 2025

How to Use SEO to Launch a Winning Online Store in 2025

Starting an online store in 2025? You’re stepping into a goldmine, e-commerce is booming, and SEO is your ticket to standing out from day one. At Rankup Digital, we’ve helped businesses in Flanders and Germany launch stores that don’t just sit there but sell fast. This isn’t about slapping products online and hoping for the best. It’s about using SEO to get found, trusted, and shopped right out of the gate. Whether you’re selling handmade soaps in Ghent or tech gadgets in Berlin, this guide will show you how to launch a store that wins.

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Afbeelding project

March 14th, 2025

How to Pick the Right Keywords for Your Business in 2025

Want your website to show up when customers search for what you sell? It all boils down to picking the right keywords. At Rankup Digital, we’ve watched businesses all over Europe go from hidden gems to top hits just by getting this step spot-on. Keywords are the exact words or phrases people type into Google or Bing to find you, and in 2025, nailing them is more important than ever. This isn’t some tech puzzle. It’s about knowing what your customers are after and making sure you’re the answer they see.

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Afbeelding project

March 8th, 2025

Turn SEO into Sales: How to Convert Visitors in 2025

So, you’ve got people hitting your website. Awesome! But if they’re not buying, signing up, or picking up the phone, what’s it all for? Here at Rankup Digital, we don’t mess around with just getting clicks. We’re all about turning SEO into actual sales. Whether you’ve got a little shop in Flanders or you’re growing a business in Germany, this guide is your ticket to making your website a sales powerhouse in 2025. No complicated stuff, no tech overload, just straightforward steps to get those visitors to open their wallets.

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Afbeelding project

March 3rd, 2025

How to Get More Website Traffic with SEO in 2025

Want more customers knocking on your digital door? It starts with website traffic and at Rankup Digital, we know how to make it happen. Search Engine Optimization (SEO) is the free, long-term way to get more visitors to your site, no pricey ads or gimmicks needed. Whether you’re a West Flemish shop or a German startup, our proven SEO tips will flood your website with traffic in 2025.

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Afbeelding project

February 24th, 2025

Boost Your Rankings with SEO for LLMs: How Our Agency Uses Bing to Win

At Rankup Digital, we’ve cracked the code to boost rankings for LLMs, and our secret weapon? Bing. This blog post dives into how we use Bing SEO for LLMs to help clients dominate both traditional and AI-driven search results.

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Afbeelding project

February 19th, 2025

How to Get Your Business to the Top of Google (Step-by-Step Guide)

In today’s digital world, ranking at the top of Google search results can be the key to success for businesses of all sizes. Whether you run a local shop, an online store, or a service-based business, being visible on Google means more traffic, leads, and customers.

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Afbeelding project

February 14th, 2025

SEO for SMEs: The Ultimate Guide to Online Success

In today's digital world, SEO (Search Engine Optimization) is essential for the growth of small and medium-sized enterprises (SMEs). As an SME, being visible online is crucial, as potential customers increasingly use search engines to find the products or services you offer. Implementing a strong SEO strategy can increase your company's visibility, attract more website traffic, and ultimately convert more customers.

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Afbeelding project

February 9th, 2025

SEO for SaaS Companies

SEO is essential for the success of SaaS companies in the online world. Whether you're a startup SaaS company or an established player, the right SEO strategies can make all the difference. In this comprehensive guide, we share proven techniques for SaaS SEO, from keyword research to content marketing and technical optimization.

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Afbeelding project

February 4th, 2025

What is Generative Engine Optimization (GEO), and is SEO Dead?

Generative Engine Optimization (GEO) is an innovative approach within search engine optimization that focuses on optimizing content for generative AI search engines.

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Afbeelding project

January 31st, 2025

SEO for Lawyers: How Law Firms Can Improve Their Online Visibility

The legal sector is highly competitive, and potential clients are increasingly turning to the internet to find legal assistance. Without a well-optimized website, law firms risk losing many potential clients. Search Engine Optimization (SEO) helps lawyers become more visible in search engines like Google, enabling them to generate more website traffic and leads.

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Afbeelding project

January 25th, 2025

How to Handle Duplicate Content and Avoid SEO Issues

In the world of SEO, it’s important to understand how search engines like Google deal with "duplicate content." What exactly is duplicate content? Does it affect your SEO? And if so, what can you do to avoid negative consequences?

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Afbeelding project

January 20th, 2025

Hiring an SEO Specialist: What to Look For

As a company aiming to grow in the digital world, being easily found in search engines is crucial. This is where an SEO specialist comes into play. But how do you know who is the right choice for your business?

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Afbeelding project

January 15th, 2025

SEO for the Transport and Logistics Sector

The transport and logistics sector plays a crucial role in our economy. Despite the importance of this sector, many companies face the same problem: they are difficult to find online.

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Afbeelding project

January 11th, 2025

The Power of an SEO Audit: Essential for Your Website

"88% of all online experiences start with a search engine." This statistic highlights exactly why search engine optimization (SEO) is an absolute must for businesses. Yet many websites fall behind, caught in a web of technical issues, weak content, or a lack of a clear strategy.

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Afbeelding project

January 6th, 2025

SEO vs SEA: Why SEO Is the Better Choice for Most Businesses

In the world of digital marketing, there’s a lot of debate about the effectiveness of SEO (Search Engine Optimization) versus SEA (Search Engine Advertising). While SEA is often promoted as the quickest way to generate traffic, we see SEO as the sustainable, cost-effective, and long-term solution for businesses that want to grow without relying on continuous ad budgets.

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Afbeelding project

January 1st, 2025

SEO for Industrial Companies

In today’s competitive digital landscape, industrial companies face unique challenges when it comes to online visibility. Unlike B2C businesses, the industrial sector often targets niche audiences, relies on long sales cycles, and deals with complex buyer journeys. This makes a well-optimized SEO strategy essential for capturing qualified leads and driving long-term growth.

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Afbeelding project

December 13th, 2024

Press Release: West Flemish Start-Up Rankup Digital Expands to Germany: “A Huge Opportunity for Both Our Clients and Our Company”

The West Flemish start-up Rankup Digital has announced expansion plans. Just one year after its founding, the company, which specializes in search engine optimization (SEO), is expanding its activities with the opening of a new office in Germany. "Our neighbors to the east have one of the largest markets in Europe, and we believe we can help companies there elevate their digital strategies to the next level," said founder Senne Weiss.

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Afbeelding project

December 5th, 2024

Global SEO: Optimizing Your Website for Global Success

In today’s digital world, having an international presence is becoming increasingly important for businesses. Whether you’re a local business expanding into new markets or an international brand seeking to increase visibility, global SEO is essential to ensure your website performs well across various countries and languages.

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Afbeelding project

November 28th, 2024

What is SEO? - Everything you need to know about SEO in 2025

In today's digital world, having a strong online presence is essential for businesses of all sizes. Whether you are a local retailer in the Netherlands or a large enterprise in Belgium, search engine optimization (SEO) is crucial for increasing your visibility, attracting new customers, and ultimately boosting your revenue. In this comprehensive guide, we will cover everything you need to know about SEO, from the basics to advanced techniques that you can implement to take your website to the top of the search results.

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Afbeelding project

November 25th, 2024

How a Custom Website Can Improve Your SEO Performance

In the world of search engine optimization (SEO), the quality and structure of your website play a crucial role. Many companies choose standard templates or platforms for their websites, but a custom-built website can offer significant advantages for SEO. In this article, we explore why a custom website is more beneficial for SEO and how customization can contribute to your online success.

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Afbeelding project

November 21st, 2024

The Ultimate Guide to Technical SEO in 2025

Technical SEO forms the foundation of a successful search engine optimization strategy. While content and authority are crucial for achieving high rankings in search engines, technical SEO focuses on the underlying structure and accessibility of your website. This article delves deeper into the core aspects of technical SEO, why it is important, and how to optimize it without clashing with other SEO efforts.

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Afbeelding project

November 18th, 2024

The Importance of HTTPS for Boosting Your SEO Rankings

In today’s digital era, website security is more than just a technical requirement; it’s a vital component of your SEO strategy. HTTPS (HyperText Transfer Protocol Secure) is a security protocol that ensures data transmitted between a user and a website is encrypted. This article explores why HTTPS is essential for SEO, how it impacts your website, and what steps you need to take to make your site secure and SEO-friendly.

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Afbeelding project

November 14th, 2024

How Local SEO Can Help You Attract More Customers to Your Business

In a world where local competition is increasingly fierce, it's essential for businesses to maximize their visibility in local search results. Local SEO plays a crucial role in this. This article explores the best strategies to enhance your local visibility and attract more customers. Whether you're a small business or a chain with multiple locations, this guide provides the tools and tips you need to take your local SEO to the next level.

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Afbeelding project

November 11th, 2024

Why is SEO important?

When it comes to online presence, Search Engine Optimization (SEO) plays a crucial role. Optimizing your website is the first step toward better visibility on the web. In this article, we delve into why SEO is not just an option but a necessity for the success of your online presence.

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Afbeelding project

November 7th, 2024

What is Local SEO?

In today’s digital world, it’s essential for businesses to be visible online. But while many businesses focus on global visibility, the importance of local SEO (Local Search Engine Optimization) should not be underestimated. Local SEO is a powerful strategy that helps businesses increase their online presence and target specific audiences in their region.

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