What is the difference between Local & International SEO?
Local SEO and International SEO are two different approaches to search engine optimization, each targeting distinct audiences and markets. Local SEO specifically aims to attract customers in a geographically defined area. This involves optimizing your website to be more visible in local search results, such as searches including the name of a city or region. It’s perfect for businesses that rely on customers in their immediate vicinity.
International SEO is designed for businesses looking to expand their customer base across borders. It requires in-depth knowledge of search behavior in various countries, languages, and markets. International SEO ensures your website is optimized for global search queries and includes strategies to increase visibility in different languages and countries.
Combining these approaches allows businesses to achieve both local and global success, which is crucial in today’s digital economy.