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Over the past three months, we have helped Robbe Industries with a major SEO project. The changes we have implemented are now showing their effect: a recovery of the authority score to 17, a significant increase in website impressions, and a clear growth in visitor numbers.
In addition, we have introduced them to Leadinfo, which now gives them monthly insight into more than 500 companies that visit their website, which helps them identify new leads.
+30.000 impressions per month
+800 monthly visitors
Robbe Industries faced several obstacles that severely limited their online performance:
- Change of company name: This involved the implementation of a new domain name, which caused old backlinks to stop working and the authority score to drop significantly.
- Limited visibility in search engines: For their main services, they were barely visible in search results.
- Comparison with competitors: Their position in search engines was weak, especially compared to direct competitors in Belgium and France.
These factors caused a drop in both organic traffic and business opportunities, making it essential to intervene quickly.
To address these challenges, we developed and implemented a comprehensive SEO strategy.
Backlink repair and authority score improvement
- Old backlinks to the previous domain name were modified or replaced with links to the new domain name.
- We added quality backlinks to restore and strengthen the authority score of the website.
- Technical errors were detected and fixed, including crawl issues and indexing errors.
- The speed and mobile usability of the website were improved to better serve search engines.
Keyword optimization
- Through competitive analysis and keyword research, we focused on relevant terms, such as weighbridge.
- The content was fully optimized to better match the search intent of the target audience.
In just three months, our efforts have led to impressive growth in visibility and traffic for Robbe Industries. Thanks to our SEO strategies, they saw a significant increase in keyword rankings and a significant increase in organic traffic, while the implementation of Leadinfo gave them valuable insights into their potential customers.
- +30,000 impressions: A significant increase in the number of search results in which the website appears.
- +800 visitors per month: More organic traffic and new opportunities for lead generation.
- 391 keywords findable: Including 343 in Belgium and 48 in France, a strong improvement compared to 285 keywords.
- Insight into 500+ companies: Leadinfo offers monthly insight into companies that visit their website, which directly contributes to their sales strategy.
At Rankup Digital, we understand that every business is unique. That’s why we offer tailored SEO strategies designed to meet your specific needs and goals. Get in touch with us and discover how we can take your business to new heights.
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