en
Archipool's success story highlights the importance of a well-thought-out local SEO strategy combined with an optimized website. By improving both technical SEO and content, Archipool has not only increased its online visibility but also the number of qualified leads entering the website.
This project is an excellent example of how a targeted SEO approach can strengthen a company’s regional presence, even in a competitive market. Archipool is now firmly established as the leading player in its region and can rely on a continuous flow of relevant leads.
1300% more organic visitors
1st place in over 50 regions
.webp)
Archipool, a company specializing in [specific products/services], faced the challenge of increasing their local visibility in a competitive region, particularly in West Flanders. Despite the quality of their services and a solid customer base, the existing website no longer met the demands of modern search engine optimization. As a result, their online visibility was limited, and they received little traffic from the region they were targeting.
Additionally, Archipool had two separate websites, which caused confusion for visitors and hindered SEO performance. There was an urgent need for an integrated website that would be optimized both technically and content-wise for SEO, with a focus on local search queries.
Our approach began with optimizing Archipool’s existing website, followed by the development of a new integrated website that would appeal to both users and search engines. The main focus was on improving local SEO, so Archipool would perform better for region-specific keywords.
Local SEO Strategy:
- Keyword research for local searches: We identified specific keywords related to the regions where Archipool operates, such as "swimming pool construction in West Flanders" and other location-based search terms.
- Google My Business optimization: By optimizing Archipool’s Google My Business profile, we ensured they were more visible for local searches and navigable via Google Maps.
- On-page SEO and content: Each page was optimized for relevant location-based keywords, and new targeted content was added to cover the regions where Archipool was active.
- Technical SEO: The websites were optimized for speed, mobile-friendliness, and crawlability to improve both the user experience and search engine indexing.
Our digital transformation helped Archipool achieve exceptional growth in both traffic and local visibility. The focus on local SEO and a user-friendly website led to a 1300% increase in organic visitors per month. Archipool now ranks first in more than 50 regions within their specific niche and has firmly established itself at the top of local Google rankings.
Quantifiable results:
- 1300% more organic traffic: From limited visitor traffic to impressive growth in monthly visitors.
- 1st place in over 50 regions: Archipool is now the most visible swimming pool company in their regions on Google.
- Improved user experience: Thanks to the integration of both websites and consistent branding, visitors now enjoy a seamless and professional experience.
Through a combination of technical optimization and local SEO expertise, Archipool has significantly increased its digital visibility and local market share.
At Rankup Digital, we understand that every business is unique. That’s why we offer tailored SEO strategies designed to meet your specific needs and goals. Get in touch with us and discover how we can take your business to new heights.
Don't miss any updates and sign up for our newsletter!
